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Demand chain management (DCM) is the management of relationships between suppliers and customers to deliver the best value to the customer at the least cost to the demand chain as a whole. Demand chain management is similar to supply chain management but with special regard to the customers.〔(Business forecasting, Demand planning, Inventory planning, Sales and operations planning, Sales forecasting software and services )〕 Demand chain management software tools bridge the gap between the customer relationship management and the supply chain management.〔(QUANTOS SaRL - Demand Chain Management Solutions Take Hold With Selling Organizings, According To New Aberdeen Report )〕 The organization’s supply chain processes are managed to deliver best value according to the demand of the customers. DCM creates strategic assets for the firm in terms of the overall value creation as it enables the firm to implement and integrate marketing and supply chain management (SCM) strategies that improve its overall performance. 〔 Madhani, P. M. (2013). Demand Chain Management: Enhancing Customer Value Proposition. ''The European Business Review'', March - April, pp. 50-54.〕 A study of the university in Wageningen (the Netherlands) sees DCM as an extension of supply chain management, due to its incorporation of the market orientation perspective on its concept.〔(Abstract WU dissertation no. 4036 )〕 ==Demand-driven supply network== A ''Demand-driven supply network (DDSN)'' is one method of supply chain management which involves building supply chains in response to demand signals. The main force of DDSN is that it is driven by customers demand. In comparison with the traditional supply chain, DDSN uses the pull technique. It gives DDSN market opportunities to share more information and to collaborate with others in the supply chain. DDSN uses a capability model that consist of four levels. The first level is ''Reacting'', the second level is ''Anticipating'', the third level is ''Collaborating'' and the last level is ''Orchestrating''. The first two levels focus on the internal supply chain while the last two levels concentrate on external relations throughout the Extended Enterprise.〔Martin R, 2006, GMA and AMR Research, The Demand Driven Supply Network DDSN, Your Business Operating Strategy; 15〕 Demand driven chain is a customer activates flow by ordering from the retailer, who reorders from the wholesaler, who reorder from the manufacturer, who reorder raw materials from the suppliers. Orders flow backward, up the chain, in this structure. Many companies are trying to shift from a build-to-forecast to a build-to-order discipline. The property of being demand-driven is one of degree: Being “0 percent” demand-driven means all production/inventory decisions are based on forecasts, and so, all products available for sale to the end user is there by virtue of a forecast. This could be the case of fashion goods, where the designer may not know how buyers will react to a new design, or the beverage industry, where products are produced based on a given forecast. A “100 percent” demand-driven is one in which the order is received before production begins. The commercial aircraft industry match to this description. In most cases, no production occurs until the order is received. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Demand chain management」の詳細全文を読む スポンサード リンク
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